User Generated Content
Mac- Viva Glam Campaign- This provocative slogan announced the first face of VIVA GLAM – drag icon RuPaul,
- The campaign was done to raise money towards HIV/AIDS.
- 100% of the purchase price of any VIVA glam product goes towards the MAC aids fund.
- The MAC fund has raised over $400 million through the sale of Viva glam lipstick.
- Twitter hashtag '#Vivaglam'
- A lot of different celebrities involved in the campaign including Rihanna, Lady Gaga, Nicki Minaj, Ariana Grande etc.
- Word of mouth advertising
